Your logo is usually the first impression people have with your brand. And although we say “you can’t judge a book by it’s cover”, we do. First impressions matter. They do. So what type of impression are you making with potential clients?
When it comes right down to it, no marketing piece is going to say more than your logo does. It’s the most important piece of branding real estate that you have because it tells anyone that sees it, about you, your company, and the services/products you offer. Not to mention it has a place on basically every marketing piece you will ever produce to promote your brand.
A killer logo should be many things, but most of all it should be: 1. Relevant 2. Simple 3. Unique 4. Scalable and 5.Traditional.
I think these 5 things are so important, I wrote entire blog posts about them. You can read them here: 3 Characteristics of a Great Logo and 3 MORE Characteristics of a Great Logo and you’ll get a pretty good idea of what type of thinking I put into every logo I create.
If you’re interested in putting together a logo and branding concept that truly represents you and your company, I’d love to work with you. I want to make sure you’re getting the branding and marketing materials that you need, so I offer a few different branding packages that will work with every size of budget. If you’re just getting started or are working on a limited budget, you might want to take a look at the pre-made logo options I have available. They’ll make a bold impression without breaking the bank.
