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Ready to take the leap? Lets get started on building you a fresh new brand. Take a look at the timeline below for a more in-depth look at the branding process.
You’ll complete a brand questionnaire and/or a inspiration board (usually a secret board on Pinterest) so that we’re on the same page. This is the part where we decide colors, styles, textures and patterns for your new look. After you’ve done your homework, I’ll bring your answers and inspiration together to form a cohesive tone and theme for your brand. 1 revision
You did your homework – now it’s my turn. I’ll conduct some market research to make sure the brand we build puts you in the perfect position within your industry. Potential client demographics, how to communicate with your audience, and what trends are currently happening in your industry will be considered as I review your inspiration board & brand questionnaire answers and start work on your logo concepts. This is how I ensure you get both a great look and a meaningful and effective touch point for your new brand. You’ll receive these insights when you receive the new logo options.
Here’s where things get exciting. Once the market research & the inspiration board are set – you get to take a look at 3 different logo options. Each logo will have a distinct look, but will adhere to the takeaways I gleaned from the market research and inspiration phase. After reviewing each, we’ll narrow it down to one logo and make any necessary tweaks & changes. 2 revisions
What good is a new look if you’re not sure what’s all involved and how to implement it? I’ll provide you with web-ready, hi-res vector, jpg & png files of your logo, alternate logos, signature patterns & type combos to complete your brand. Consider this the cliff notes on how to use your brand to create & keep a cohesive look across all your marketing materials and customer touch points.
Now a days, social media is a must. I’ll provide you with a social media profile image, a Facebook cover photo, and a few tips and tricks on when and how to post in these outlets so that you’re keeping a presence & interacting with your client base.